Are you someone who loves gyms and are planning to launch your own but don’t know how or you’re nervous? That’s normal and we’re here to help you. Starting any business is a risk and with that risk comes some nerves, so we sat down with an affordable personal trainer in Toronto to get their advice on how they launched their own business. What they said really surprised us and we thought it would be helpful for you.
Choose Your Location Wisely
Location with Gym’s is everything. Your main clientele will most likely be the dedicated six-day-a-weekers, but a sizable percent will also be the newcomers to the fitness life. So if your gym is out of town and hard to reach, you’re likely to loose out on business with the newcomers who are already lacking motivation. People love convenience, so give it to them.
Also, focus on where your competition is. If there is a bigger and more popular gym a block away from the building you’re looking at, it’s probably not ideal.
Research Your Clients Equipment Needs
You’re going to want equipment for the body builders, the marathon runners, and the calisthenic enthusiasts. That’s a lot of personal interests you’ll have to keep up on, so spend time researching the best equipment and how many of each you’ll need. Obviously one bench press isn’t enough, what else can there not be enough of?
Don’t Be Lazy About Insurance
Insurance is often an after thought for everyone, but it shouldn’t be for you. Hopefully nothing terrible happens, but accidents are accidents and there is little you can do to prevent them. Choose a plan than can cover as many things as possible and don’t skimp on the price just because you’re starting fresh. One bad accident can be the end for your business without it!
Hire The Right Personnel
Hire people that you want to create the identity of your brand. Hire employees based on their knowledge and proof of that knowledge in the form of body results. Many people say they can tell people how to get ripped, but they aren’t themselves. Hire fitness enthusiasts who can be there for your clients and relate to their struggles and successes. Hire people who can tell clients how to properly do a Bent Over Row. It’s important.
Get Creative About Marketing
Marketing is just one of those things you’ll always have to do in order to increase profits and cover your bottom line. Read some newer books on marketing (the industry changes incredibly fast) and keep up to date with leading marketing blogs. See how you can promote your gym creatively with fun fliers in town and by hosting events or teaming up with another local business. There are thousands of ways to promote a gym and plenty of people who will get excited when you do.
Running a gym is a rewarding experience, but it’s also a lot of work. It’s definitely a lot more than just cleaning equipment all day, so stay active in creating the best business that you can. Good luck!