In today’s visual society, marketing through video is a great way to connect with your audience in a way they will enjoy and potentially look forward to. However, just knowing this information won’t actually make it that much easier to create the type of video content that will have a real impact on your target market and cause an influx of success for your business. So to help you create videos that will have your viewers knocking down your door for your products or services, here are three tips for marketing with videos.
Make The Opening Irresistible
Because the attention spans of today’s viewers are relatively short, that opening parts of all content are all important. Just like the headline and first line or two of a blog are the most important parts, Gabrielle Pickard-Whitehead, a contributor to SmallBizTrends.com, shares that the first 10 seconds or so of a video are the most important for capturing the attention of your audience. It’s usually within these first 10 seconds that the viewer will decide whether they want to continue watching your video or whether they’d rather click off onto another piece of content. So to help set the pace for the entirety of your content asset, make sure you spend a decent amount of time creating an irresistible opening sequence.
Let Your Audience Into Your Personality
There is a lot of content on the Internet today, and there will be even more out there tomorrow. With this amount of information available to everyone, it can be challenging to find a way to set your video apart from all the others. One great way to do this, according to Lauren Colman, a contributor to HubSpot, is to show your personality to your audience. If your viewers are able to get to know you on a more personal level, even if it’s just the charismatic, engaging personality you’re able to put on when the camera’s rolling, it will be much easier for your viewers to connect with you and for your videos to become successful.
Keep The Length Short
Like was mentioned above, because audiences today have such short attention spans, the length of your videos are going to want to reflect this amount of time. Knowing this, Aj Agrawal, a contributor to Entrepreneur.com, shares that you should try to keep videos short and succinct. In general, try to keep their length around one minute or so. As videos get longer, they often become less successful and convert less of your target audience.
To help you marketing videos become more successful and easier to create, consider using the tips mentioned above to help you come up with video content your target audience will love.