When you own a business, you’ll do almost anything to get the word out about your company and to get some sales coming in the doors. One way many business owners seek to get more attention for their business is by creating a website that houses a blog. A blog can be a great way to communicate with your target market in a genuine and honest way. The relationships that you can build through your blog posts can help turn your readers from skeptics to loyal customers. But to get to this point, you have to be able to interact with those that read your posts. So to help you with this, here are three ways you can get more interactions on your business blogs.
Close With Simple Questions
It goes without saying that you need to have quality blog posts and solid overall content if you want people to follow your feed and read what you have to say. But even with a well-written post, you might be struggling to get people to comment or interact with what you’ve published. One way you can help with this, according to Jon Morrow, a contributor to Smart Blogger, is to close your content with a simple question. By literally asking your readers what they think or what you might have missed, you’re inviting them to comment and interact with you without having to appear too desperate. You are also showing that you’re willing to open a dialogue with them, so make sure you respond back to any comments you receive.
Get More Eyes On Your Content
To increase the chances of getting more interaction with your content, you’ve got to get more people to see your content. A great way to do this, according to Sean Patrick Si, a contributor to Moz.com, is to use your social media channels to further promote your blogs. Especially if you need help getting more people to your website, promoting the content you’ve written through your various social media channels is a great way to get everyone in your circle of influence to see that you’ve written something new. Once they know this, they may click through to your blog and leave a comment.
Share Your Opinion
A great strategy for getting more people compelled to comment on your blog posts is to share your opinion and then ask for theirs. According to Seth Simonds, a contributor to LifeHack.org, taking a stand about something, especially when it’s about something that often is followed by heated debate, can increase the chances of people feeling like they want to leave their own opinion and comment in what you’ve shared.
If you’re looking to get more people to comment and interact with your blogs, consider using the tips mentioned above to help you accomplish this goal.
