Cultivating and maintaining an effective online presence is crucial for just about every type o business. The thing is that you have a small budget that won’t allow for a lot of bells and whistles. In fact, you probably already have most of the essentials in place. It’s just a matter of getting help from some of the experts at the Onecore Media digital marketing agency to bring it all together. Here are some examples of what you can accomplish by spending some time and very little money.
Make Better Use of Social Media
You jumped on the bandwagon with others and set up social media accounts back in the day. The initial results were not spectacular, so using them tends to be on the back burner. It’s time to change that.
Posts on social media, especially since you have your own pages set up, have the potential to reach quite a few people. Promote those pages on your website. Add something to the invoices you mail so customers know you’re on those sites. Put the links to those social media accounts on your business cards and hand them out freely.
Most of all, set up a schedule that ensures you post something to those accounts regularly. Vary the posts from informational to entertaining, but ensure there’s always a reason to include a link to your website. A professional can show you how to do it properly.
Create and Maintain a Google My Business Page
Have you heard of Google My Business? It’s a free option that you have to set up pages that tell a bit about your company. It’s possible to include product descriptions, announcements about upcoming events, and even reviews by customers.
While GMB is structured to work best reaching a local clientele, do set up one even if you go for a national or international client base. You never know who may be close to home and know of someone who can make use of the goods or services that you offer. As with any viral marketing resources, it’s easy to share links that get the right people to your GMB information.
Add Engaging Content to Your Business Blog Consistently
Remember the advice to post something new to your social media pages on a regular basis? The same holds true for your company blog. Choose topics that are relevant to your targeted customer base and write posts that are informational and helpful to your readers. Feel free to include a link back to one of your website pages that happens to be right in line with the topic.
As a bonus, you can publicize those blog posts by sharing the links on your social media accounts. Include a short blurb to generate some interest, provide the link, and possibly use one of the images that you use on the blog post proper. That’s a great way to attract attention, build your audience and maybe reach some new customers.
Make Sure You’re Up to Date on SEO Best Practices
If you knew all about search engine optimization five years ago, don’t think that you know how it works today. The major search engines release both minor and major tweaks to their algorithms in a regular basis. What worked very well for you way back when may be causing your pages to rank lower today.
A professional can help bring your SEO practices up to date. That includes going back and making some changes to older content. Adding new keywords that are popular today and happen to fit the topic with ease can lead to higher rankings. If more eyes see your content, they’re more likely to be back to see what other great ideas your company has to offer.
Never assume that you have to spend a fortune to build a solid foundation for your digital marketing effort. With what you have in place and the aid of the right consultant, it’s possible to enjoy greater returns from your online efforts and still keep within your budget.