The way in which your business website is designed affects every aspect of its future success. You can no longer spend 30 minutes on a pre-formed site template, and hope for success. The digital industry is far too competitive for such lackadaisical effort.
A great web design considers the viewers, and understands the power of ranking well in the SERPs (or Search Engine Results Pages). Take a moment, now, and check out a few design tips that will boost your small business website’s traffic. Take note of how you can optimize your website.
Build a great business blog
Your business website should always have a section build solely for your company’s blog. Spend time and/or money making sure your blog is engaging and enriching to readers. If you can successfully grab a viewer’s attention through a blog post, you have built a connection.
A great blog presence online can help to build brand awareness for your small business. Remember to maintain your business blog regularly, and keep it relevant to the industry in which you operate. Check out how this example website has built a solid and informative collection of blog posts.
Build with mobile access in mind
Your business website should always be built to look great on a 5” screen. People don’t use their PCs or laptops as often as they do their smartphones to access the internet. Staying current online mean staying current with viewer trends.
Make certain that your business website is optimized for mobile users to access with ease. Research what it takes to do away with all the pinching and swiping, so your online friends won’t have to struggle to maneuver their way through your website’s content.
Integrate social media share buttons
Social media is a massive hub for free advertisement. From a business point of view, getting more shares means spending less for marketing efforts. If you can make your mark on social media, your brand name will spread like wildfire.
Integrate social media share buttons throughout your website, especially throughout your blog posts. Visitors need the opportunity to act on a whim and share something they find interesting.
Communication is always a priority
Never lose sight of the importance of communication when building your small business website. You want to hear everything you can about your visitor’s feelings and experiences with your organization. Use the information gathered to better your business.
Learn everything you can about SEO
Search engine optimization will teach you how to better understand what the search engines are looking to find. SEO will give you a better grasp on the criterion that is sought out by search engine algorithms in that instant after a web user presses the “search” button.