With the uncertain business climate in the UK following Brexit, companies are exercising caution and finding ways to cut down on spending. However, saving money doesn’t mean that businesses have to compromise on quality.
Here are three places where a business could look to save some money, whilst continuing to provide an excellent service to their customers and clients.
- Travel Costs
Business travel can often be costly, especially if you’re required to travel abroad to meet clients. Trains, flights, petrol – it can all add up. Although it’s sometimes nice to meet with your clients face-to-face, you could try using a video calling service like Skype to cut down on the expense of travel.
Video calling is cheap (often, all you’ll need is an internet connection), easy to use and convenient. You can even set up conference calls and instant messaging so you can stay connected between different offices, or with clients in other parts of the country and internationally.
If you’re still using the expensive traditional methods of advertising, such as newspaper ads, billboards, radio adverts, then you should try out some new, cost-effective marketing methods. Wondering what they could be? Digital signage could be a great example. Digital signage uses a combination of LCD, LED projection, and other technologies to display digitized images, videos, restaurant menus, text, and much more. This can be much cheaper and a lot more effective as it has the potential to reach a huge audience at a time. That said, if you are interested, you can learn more about this by talking to a professional from a firm similar to LoopTV. Who knows, by using digital signage services, you might get the kind of recognition that you have desired for a long time.
Anyway, keep in mind that there are other ways to gain exposure on the Web. You could try the following marketing techniques:
- “Like and Share” competitions on social media
- Email campaigns
- Press releases
- Start a blog on your website
Digital marketing has revolutionised the way that businesses advertise and now, you don’t have to spend huge amounts of money to get your business heard. Utilise social media where you can – not only is it free but it’s also well-connected with millions of users.
Your chosen delivery service is an area where you could make big savings. If you’re sending large or bulky deliveries, it can be surprising how much you’re spending unnecessarily. Find a delivery service that suits you – to make savings, you could send your parcels using affordable and premium services, like the ones offered by InXpress.
Providing reliable and fast deliveries is a vital part of the service that you provide for your customers so it’s important to find the right delivery company to handle this for you at an affordable price.
Take a look at these three areas where your business could be saving money. Cutting costs doesn’t mean that you have to compromise on the quality of service that your business offers so make sure you maintain your high standards on a budget, by using our three top tips.