Many businesses use corporate ties, but most only brand using their colours. In fact, some simply pick a favourite colour that is entirely unrelated to their business. That’s certainly a way to go, but branding each garment more fully by printing your company name or having your logo stitched in can see you reaping greater returns on your corporate tie investment.
Here are just four benefits.
- Excites Interest
Firstly, a tie that’s more fully branded attracts more interest than one that simply uses a certain colour. Whether you’re dealing with professional clients or members of the public, your corporate ties will be more likely to capture people’s attention.
- Easy to Remember
Once you’ve caught people’s attention, you need to make sure you stay in their memory. Unfortunately, this is often harder than it seems. How often have you been impressed with something, only to find the name slips your mind by the time you get home? You don’t want to be on the other end of that problem, and it’s one you can avoid by including a business name on your corporate ties.
- Denotes Quality
There are plenty of reasons why people invest in corporate ties, but there’s one that tends to be shared among all buyers – above all else, you want your corporate ties to present a professional appearance, and high-quality immediately connotes professionalism. There are a few ways to make your ties look high-quality, including picking upscale materials and having the ties woven instead of printed. You can also brand your ties more fully.
- Stands Out
Finally, it’s worth remembering that corporate ties can be mistaken for generic ties when they are only distinguished by a colour. Blending in isn’t usually the aim when it comes to corporate clothing, so make sure your team stands out by providing corporate ties with a crest or company name included.
