Every business owner hoping to make it in today’s consumer industry has got to know a little something about building a digital presence for the company. The benefits of being visible online are numerous, and there is no other medium with such marketing potential.
If you’re not sure where to begin making a mark for your business in the digital realm, then you’ve stumbled upon information gold. Here are a few ways to begin building a more prominent digital presence for your business today.
Build a bangin’ website
The most obvious first step to making a mark for your organization online is to build a business website. Your business website should be much more than a simple shell. Your website should encourage communication, supply information, and create user engagement.
Sure, your website should look appealing to web users, but it needs more to actually hold a person’s attention for more than a few seconds. Research what it takes to create a stellar business website, and apply what you learn to your own design.
Utilize Search Engines
As a business owner, knowing how to optimize your website for the search engines could come very handy. By choosing the right keywords and working to get them ranked, you could get a lot of targeted traffic from people who are interested in your product or service.
According to a recent study by 99firms, 93% of web traffic comes from search engines. Ignoring search engines could mean you’re missing out on a big opportunity to get more customers.
Learning Search Engine Optimization (SEO) should be high on every business owner’s priority list. By knowing SEO basics such as keyword research and link building, you won’t be having problems following your site’s progress if you do hire an SEO consultant to do the work for you.
Social media is crucial
Whatever you do online, you should find a way to weave it into social media. Social media is the internet’s designated hub for communication and gossip. Let your organization become a subject of interest.
Add social media sharing buttons to everything, so users have the option to share anything they find useful or interesting. This business website for water level sensors placed social media in a cozy little spot at the bottom of their page. It’s that simple.
Work the email circuits. Use your company’s digital rolodex (hopefully gathered from your stellar website), and keep in touch with those who show interest in your cause. It’s a whole lot cheaper to keep current customers than it is to recruit new ones.
There are numerous software applications which are built to assist you in your journey towards email marketing excellence. Look into MailChimp to begin your search for the most suitable software assistant.
Mobile apps are super
It is common for businesses to have their own mobile applications today. Jump on that bandwagon to expand your digital reach to consumers.
If it’s possible to derive some sort of helpful program to act as a companion for loyal shoppers, then you should. Mobile apps are extremely good for visibility.
QR marketing campaigns
QR codes have been around for some time, and they don’t show any sign of fading. Companies use QR marketing to direct users to a specific website online. Get creative with your QR campaign, and draw the eyes of consumers.
You can send users straight to the homepage of your business website, or you can offer special deals and sales. The beauty of a QR code is the appeal of the mystery.