Entrepreneurs, listen up. If your business website isn’t thoroughly optimized in design, you may continue to find less than desirable results when you look at sales. Your digital presence can be a very powerful tool, but you have to know how to design for success.
A business website is never truly complete. Your design should evolve as your organization evolves and grows. Here are a few design tips to push your business website towards full optimization. Take a look, and consider how your current business website compares.
Always encourage communication
Communication is a fundamental element of business. You have to encourage communication whenever possible, and invest in the processing of any incoming information.
Web users and customers know best how your organization might better your products or services. The people who experience your services first-hand can offer up priceless advice, and your website should be designed to embrace communication
In addition to an excellent “Contact Us” page (like this example page), your business website should offer other ways to get in contact on other pivotal pages of the site. Place a phone number or contact box on your blog and your homepage, for starters.
Invest time in your business blog
Your website should have a place for a business blog to offer further engagement opportunities for visitors. In layman’s terms, an engaging blog will keep people browsing through your website longer.
Not only will a business blog offer engagement opportunities, your blog can serve as a marketing tool for your organization. When the content of your blog is optimized correctly, your posts will be more visible in the SERPs (search engine results pages), and more web users will be routed to your site.
Integrate social media sharing
Social media is another great way to boost your business website’s visibility. When you have a great business blog, use social media sharing to spread the word.
Web users are accustomed to using share buttons, and they expect the chance to spread the word when the word piques their interest. Don’t let the people down, and integrate social media sharing buttons into your business website’s design.
Optimize for mobile access
Mobile access to the internet is becoming more normalized as each day passes. Mobile devices are becoming more commonplace, and people are increasingly living an “on-the-go” lifestyle.
Your business website should be designed to accommodate mobile users. Research the proper usage of “media queries,” and you will be ready to receive mobile users in just a few minutes.
Learn all about the concepts of SEO
Search engine optimization will change your digital world, and teach you how to appease the search gods of the internet. Learning SEO is easy, because the internet has hundreds of “how-to” articles concerning the subject. All you have to do is apply yourself.