Build Your Business Website For Conversions

Your business website has many different purposes.  It serves as a digital home base for your organization.  It provides vital information regarding your business to the masses, and it serves as a medium for communication between you and your target audience.  

The many different facets of your business website’s design make it tricky to get everything just right.  If you’re still a little unsure about the design of your business website, take a moment to check out a brief overview.  Learn a little about some of the most elemental aspects of a successful business website.

Navigational options

Web users need a simple way to move around the digital content you provide within your website.  The most common method is adding a stationary (or floating) navigation bar along the top or side of your website’s layout.  

The clear-cut usability of a floating navigation bar means that users won’t have to waste time figuring out where they’re headed.  Check out how this business website integrated stationary navigation into their design.  

Communication is vital

It is important that you keep in touch with your base audience.  You have to keep your business tuned into the needs of your consumers to better serve the community, and step up the quality of your services.  

In addition to the traditional “Contact Us” page, you can work other pleas for communication into your design.  Learn to utilize an effective call to action, and find perfect placement for a condensed contact form.

Mobile accessibility matters

Mobile traffic on the internet is heavy, and your business website should be equipped with the tools to cater to that particular digital population.  The easiest way to band-aid your mobile optimization boo-boo is to work media queries into your design coding.  

Media queries will set your business website up to automatically detect and adjust to the size of the mobile screen currently viewing your content.  As screen size is one of the most troubling compatibility issues, adding media queries will remove a giant hurdle to your website’s complete mobile optimization.  

Share in social media

Every business website needs social media sharing options for web users.  Let your loyal followers spread the word through their own digital platform.  

There’s no mistaking those tiny sharing icons, and people know what to do when they see them.  Add social media sharing icons in strategic locations across your site’s design to enhance the shareability of your digital content.  

Learn the value of SEO

Search engine optimization is a foundational skill for business web design.  Learn the ins and outs of SEO to evolve your content creation skills. Your digital content will be much more effective when you implement the concepts of search engine optimization into your design.  

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