Clever Ways to Reinvest Profits Back into Your Business

Growing your business is a balancing act. You want to be paid for all the hard work you have put in so far, but if you want your business to continue being successful, you have to reinvest your profits. Reinvesting half of your profits is a good rule of thumb to live by.

But what exactly does that mean? What should you reinvest your money in?

There are many ideas you’re likely to come by when you search on the internet. You might outsource some of your most unpleasant daily tasks or invest in professional development. These are great ideas, but they aren’t very creative.

If you’re looking for more clever, interesting, and fun ways to reinvest your profits back into your business, the following ideas will put you on the right track.

Create a Promotional Video

Marketing is a great way to reinvest your profits. That usually means creating the weekly email newsletter you have been putting off or buying some ads on a popular social media site, but that’s so boring! Have a little fun and create a promotional video instead.

You can have fun creating all different kinds of videos that include:

  • Animated explainer videos
  • Branded content
  • Company story videos
  • Customer case studies
  • Tutorial videos
  • And more

Expand Company Benefits

Reinvesting in your employees is always a good idea. Unfortunately, your employees may not be as excited about it as you are. That’s because most of the time, investing in your employees means making them sit through boring training meetings.

Instead, try providing them with benefits like:

  • Gym memberships
  • Extra time off
  • On-site health services
  • Student loan reimbursement
  • On-site child care

Adding additional insurance options can be a good idea too. For example, some businesses are adding identity theft benefits to their list of offerings.

Start Researching and Developing the Next Big Thing

Coming up with your next big idea is one thing. Making it a reality is quite another. If you want to see your latest idea to fruition, it takes money. Why not get the money from your business!

The money you reinvest can be used to research and develop your next big idea. That way, you don’t come out with a new product or service that crashes and burns because you didn’t put in the time and money ahead of time to make sure it would be a success.

Do Something for Your Customers

Technically, any way you reinvest your profits is helping your customers, but your customers aren’t likely to see it that way. Instead, have a bit of fun and show your customers you care by:

  • Throwing a customer appreciation event
  • Sending hefty coupons to your most dedicated customers
  • Surprising them with a free upgrade
  • Handing out freebies

Reinvesting your profits doesn’t have to be another chore you have to tick off your to-do list. With these fun ideas, you’ll actually look forward to reinvesting your money into your business when the time comes!