Credit: NOGRAN s.r.o
So many lawyers these days from brain injury lawyers to personal injury lawyers are starting blogs to help develop themselves as leading experts in their field, network with other lawyers, help out their clients by sharing informative content, and as a marketing tool. There are so many benefits to running a law blog that as long as you have the passion for it, there’s no reason why you shouldn’t. But where do you start? Here are some tips on getting your blog off to a good start.
Buy A Domain & Host On WordPress
The first step is to buy your domain and to host your blog on WordPress. If you already have a website, ignore this step and simply create a new page on your website. WordPress is a great asset to bloggers as it is easy for people to use who do not have much technical experience designing websites. It’s easy to upload new blog posts, change the design of your site, and so much more without every knowing how to code.
Choose Your Niche
All great blogs have a great niche. This is the type of content you will be writing about, and since law is a broad and general topic, then you’re going to want to get a bit more specific. The idea behind having a specific blog is you’re able to identify who else is blogging about that thing specifically, and if you’re lucky, you’ll be the only person blogging about that topic. This makes you the obvious blogger to follow.
Plugins are wonderful little tools that you download and upload to your website. Many are free and they allow you to add neat features to your site that help you with everything from website analytics and helping search engines such as Google and Bing find your site easier, to providing contact forms and social media share buttons. Research the top website plugins to see what ones are absolutely must-haves for your website. In case you aren’t sure how to go about doing it, consider enlisting the help of a marketing professional or taking a look at this scorpion law firm marketing strategy (or of a similar firm) in order to get you where you want.
One key aspect of a successful blog is publishing consistently. Especially when you’re thinking of law firm marketing, consistent publishing can be of immense help. People who will follow you want to know when the next post is coming out. Plan a day of the week to publish your posts so followers know when to head to your site or at least plan to publish a set number of posts each week. Consistency is key to a good blog.
Finally, create an e-mail list to keep all your readers in one place. This will help to drive more traffic to your website and keep them up to date on your blog because every time you upload a new post or have a website update to share with them, you can e-mail them. Many bloggers do a weekly or bi-weekly e-mail list, but monthly ones have proven successful as well. It just depends on your publishing habits.
Creating a blog from your law firm has plenty of measurable benefits, here are some tips to get you started.