To reap the full benefits and potential of your small business, you have to create an enticing business website for web users to enjoy. A simple, prefab layout will work, but you can always do better taking matters into your own hands.
A unique site design will more efficiently funnel web users your way, but you must first understand the most effective aspects of business web design. Here is a quick overview of a few of the most vital aspects of a business website.
Design for communication
Your website’s design should encourage communication at every opportunity. Every business website needs a contact page (like this excellent example), but there is more to a contact page than a few phone numbers.
In addition to the traditional contact page, you can offer engagement in other ways. Learn the power of incorporating a call to action. Use the internet as a tool for your research, and find information on the most effective wording for your own call to action.
Optimize for mobile access
Your website should also be design to accommodate mobile users. The mobile web is becoming much more popular than accessing the internet in more stationary ways, like through a PC or laptop.
People should not have to pinch or swipe to view and access the information on your website, so it is your responsibility to design a site that will automatically adjust the content of your site to fit the viewing screen.
Research the proper usage of “media queries,” and learn that mobile optimization is only a few steps away.
Link your content to social media
Social media is a vast outlet for communication, and your business website cannot live without it. Integrate social media share buttons into your design to make it easier for visitors to link their interests to Facebook, Twitter, or some other social platform.
You can drop social media sharing buttons all over your website design. Traditional destinations include blog posts, the homepage, your contact page, and other perceived points of interest on your website.
Make navigating easy for visitors
Viewing your business website is much easier when you have a way to move around the content. Every website needs a mode of navigation, and the most traditional way to provide such capabilities is to add a stationary navigation bar to the top or side of your design.
Learn about Search Engine Optimization
Invest in educating yourself on the concepts of SEO. Search engine optimization is the key to boosting your business website’s visibility.
Visibility is the ultimate way to make sure your website has a chance to produce viable business leads. If no one can find your site, your business will have a hard time finding success.