It’s not always a straight line getting your business from a starting point to where you want it to be. There are curves, and there are plateaus. But one thing you don’t want to get stuck doing is always thinking the same way. By expanding your mind and your perspectives about your business goals, you can find new and creative ways to achieve financial solutions.
A few examples of ways to expand your business opportunities include finding a purple cow, working with growth hacking, reading about your industry from a business perspective, and spending some time following the leader. Each of these methods of intelligent expansion can help you maintain a more effective business plan.
Finding the Purple Cow
If you’ve never read about how to find a purple cow, then that’s a good place to start if you’re looking to expand your concept of what kind of capabilities your business has. Essentially, you want to figure out what you can produce that is so extraordinary that people can’t help but notice. In a world full of brown, black, and white cows, you want to be the person who introduces a purple one into the mix with your product.
Working With Growth Hacking
There are standard ways of doing things in the business world. And then there are ways to supercharge the amount of return on investment you get from specific business actions. And an analytical way to approach that goal is to work with growth hacking. Growth hacking is not a shortcut, but it is a set of creative interpretations that will allow you to focus on the parts of your business that have the opportunity to compete more quickly inside of your industry.
Reading About Your Industry From a Business Perspective
It may feel like you’re becoming insulated in your attempts to try to improve your business. The things that you can see around you are operating in a particular way. But you can’t figure out how to break out of that shell to expand to more opportunities to make money. One way to get a bigger perspective is to read the latest business bestsellers and see what the best minds in business are talking about. In a very short amount of time, you can potentially find the pieces of advice that will take you to the next level.
Following the Leader
It’s a good business practice every once in a while to follow the leader. In other words, look to see what other companies in your industry are doing that are at the top of the pile. How are they advertising? How are they selling things? What type of social media presence do they have? If you start picking up on the techniques that they use, you can start implementing some of their more successful processes into your own framework.