The official average attention span of humans is now shorter than that of a goldfish, so you’ll have to be pretty crafty to hold the attention of today’s consumers. One of the easiest ways to catch the attention of passing consumers is through visual stimuli.
Visual advertising is crucial for the success of your business. When other marketing tactics aren’t really hitting home as hard as you’d like, look to boosting your visual content. People spend more money on the things they can see and touch.
Check out a brief summary, featuring some pivotal information aimed towards a better understanding of the power of visual advertising. Consider where your current visual advertisement efforts could use a little extra investment of time, money, or manpower.
Types of visual advertisement
Once you understand the various types of visual advertisements, you will understand the tools you have at your disposal. Market with confidence, and delve into these different types of visual advertisement.
Infographics – Building an infographic condenses complex data and other information you want to convey into a brief, easily digested visual display. Use the design of your infographic to further convey your message.
Video – Video is an in-your-face method of visual advertisement, and the internet provides more opportunities than ever before to disperse video advertisements. For example, social media grants your marketing efforts several different platforms from which to launch a visual appeal to consumers.
Branded images – Working images into your digital marketing content is useful, but investing in printed images for advertising will grant you extra real life opportunities to connect with your target consumers.
Ways to implement visual advertisement
There is more than one way to reach consumers through visual advertisement. Tangible examples of visual advertisement include things like window decals, expressive posters, and printed banners.
Printed advertising is effective and accounts for nearly 90 percent of all advertising efforts. The investment required to boost your visual advertisement efforts is always a worthy investment.
Going digital is another great platform for visual advertisement. The IoT (Internet of Things) is an invaluable space for business advertisement, and consumers are happily interactive. Your job is to learn what web users enjoy seeing most, and give it to them.
Reasons why you should invest in visual advertisement
Visual content grabs the attention of consumers. Visual content is easier, faster, and more affordable to process than other forms of advertisement. Digital visual content has the potential to go viral, and viral content leads to backlinking.
The wider your web of backlinks, the more successful your digital presence will become. Reach out to an endless pool of consumers, and learn to champion the digital realm of visual advertisement.