As a business when it comes to customers there are two main priorities. The first one is drawing new customers in, then making customers want to buy your products and shop with your brand. The second one is once you’ve hooked these customers ensuring that they return to shop with you time and time again. Both goals are equally important to remain a successful business, so what can you do to make sure customers return to shop with your company over others? Here’s a few tips:
- Focus on Customer Service
Ensuring the level of customer service that you offer is first rate is the first place to start. Whether that’s in store with friendly, helpful members of staff or online with quick replies to customer queries and a friendly social media presence. Investing in training in these areas can be really beneficial for the future of your business and should be prioritised when it comes to budgeting to
- First Rate Deliveries
Using a courier you can rely on for sending parcels and posting mail is vital. Use a reliable and trusted company like Whistl to manage this area of your business and you’ll not receive any unhappy complaints from customers, hopefully encouraging them to return to shop with your business again.
One way you can encourage customers to return is by offering a fantastic aftercare service. This can be simply little things like a personalised follow up phone call, text or email to check in and see if they’re happy with the new product they have purchased and whether or not they have any feedback to offer.A good aftercare service shows customers you’ve thought about them after they’ve purchased with your brand, incentivising them to shop with you again.
- Social Media Presence
Spending time working on your social media presence can be hugely beneficial in terms of getting customers to return to work with your brand. By regularly using twitter, Instagram and Facebook to post about business updates, special offers and new product details customers will be reminded of your brand and hopefully think of purchasing with you again before considering another one.
By following these top tips, you’ll hopefully be able to see an increase in the number of customers returning to shop with your brand and choosing your business over competitors who may be offering similar products, helping to boost your business for the future.