Critical mass can be loosely defined to be the required number of clients or customers a business venture needs to at the very least break even, but ideally to start turning a profit that makes the business venture a worthwhile one. Online businesses in particular have an advantage in how they go about building up critical mass and there are various ways through which the best online businesses build up critical mass. But before we delve into that, let’s explore why we need critical mass in the first place.
Critical mass is that perfect balance that you need. The upper limit of your customer base is the point of no return – and once you hit that point, customers are going to leave at the drop of a hat. A high customer count for a web or e-commerce site is almost always the best thing that can happen to it – if your customers are satisfied with the level of service you are giving them, it is inevitable that they will be looking for a replacement in the near future. However, if you don’t have an adequate customer base to back you up, then your chances of surviving the slump are pretty much zero.
So how can you ensure that you have the right amount of customers for your business? The answer lies in marketing. Market your website and your product or service, let people know about it, and earn their business over time by giving them what they want. Let’s look at three of the most popular ways of building up critical mass in an online business:
Social media marketing
Social media marketing is one of the oldest and most common online marketing techniques, and is still by far the most popular today. If you’re thinking about starting an e-commerce business, then start on social media. There are tons of social media marketing websites to help you promote your website, products, services, and events on social media networks like Facebook, Twitter, Google+, Linkedin, Instagram, Pinterest, and many more. These networks are constantly growing, and you need to grab the attention of your potential customers when you are not one of them, right? Social media marketing will give you the tools to do that.
Get on your company’s Facebook and Instagram pages, create an exciting and appealing avatar on your Twitter profile and don’t forget about LinkedIn. Promote your business on these social media platforms using all the social media marketing tips and tricks you’ll find on social media-specific marketing discussion forums, doing your bit to contribute to them as well.
Ultimately it’s an exchange of value you will be trying to facilitate, wherein the value is some information other forum users can actually use. Something as simple as a mobile casino list bears great value if delivered to the right person at the right time, like perhaps an avid online bettor who is on the lookout for new casinos on which they can take advantage of a sign-up bonus or other type of new-player promotion.